Pure Wool: A unique and sustainable experience — Uruguay Wools
pure-wool-unique
contact us

Pure Wool:
A Unique and Sustainable Experience

see more contact us

Pure Natural Mystic

Each of our wool fibers carries the magic of its homeland: the harmony and the essence of nature that reveals its charm in each of its manifestations. A respected, preserved, and cared for nature that nurtures itself at every step of a process that develops and expands its potential.

A nature that expresses its mystique, narrating our identity as producers, captivating others with the purest premium wool. The development of Uruguay Wools integrates brand architecture under the umbrella of the country brand and is part of the investment and export agency's mission.

different-handmade-tradition

What Makes Us Different

Uruguay pioneers and innovates in modern, sustainable, and animal-friendly production processes. Globally, we are recognized as international leaders.

We strive for quality in every step of production and processing, endorsed by local and international standards and supported by fashion authorities.

Producers are devoted to implementing flock management practices to enhance the quality of wool production based on new knowledge.

shearing-wool-conditioning

What makes us different

Wool production in Uruguay occurs in a preserved natural environment. Flocks graze mostly on open fields, outdoors, with water sources, shade, and shelter always available.

A part of our country's cultural heritage involves respecting workers and their rights, as well as caring for the environment through responsible production practices.

Introduction

Our values applied to the production and processing of wool, combined with our country's vast fields and beautiful natural landscapes, create an ideal environment to achieve a unique product.

sheep-

Genetics and Animal Management

Producers apply specific technology for sheep farming and producing the highest quality wool and rely on objective measurements and genetic assessments to improve flocks.

Genetics and Animal Management
Producers apply specific technology for sheep farming and producing the highest quality wool and rely on objective measurements and genetic assessments to improve flocks.
animal-genetics-and-management
Shearing and Wool Conditioning
Shearing follows strict animal welfare guidelines by renowned shearing companies and shearers. Wool undergoes a specific conditioning process to enhance its presentation and prevent contamination. The Green Label (Grifa Verde) certifies the wool harvesting process to increase the selling value of the final result.
she
Processing
At this stage, wool is processed industrially or manually through washing, carding, combing, and spinning methods.
prosecution-wool
Greasy
Raw Wool, or wool as it is shorn from the sheep, is known as Greasy Wool due to its high level of Wool Grease, from which Lanolin is refined.
raw-wool
Scoured Wool
Scouring wool is an important step. It's the process that transforms greasy wool into the wonderful fiber that blankets the decks of cruise ships and makes up the woolen clothing we wear.
scoured-wool
Combed Wool
Combing is a fiber preparation procedure that removes short fibers and contaminants (vegetation, kemp, neps, and weak fibers) to leave longer fibers in the form of tops.
combed-wool
Yarns
Yarn is a long continuous length of interlocked fibres, used in sewing, crocheting, knitting, weaving, embroidery, ropemaking, and the production of textiles. Wool yarn is warm, easy care, durable and insulating, even when it’s wet.
wool-yarn
Knitted Fabrics and Felt
knitted-fabrics-felts
Knitted Fabrics and Home Accessories
Knitted-Fabrics-and-Home-Accessories

Certifications

News

Our latest news regarding Uruguay Wools.

The importance of wool in the Uruguayan economy

With the introduction of sheep to our lands, more than 3 centuries ago, the first concepts of specialized livestock farming appeared in the Río de la Plata, encouraged by favorable soils, a gently undulating relief, as well as natural pastures suitable for their feeding. From that moment, a process began that has revealed the long livestock tradition in our country, in which cattle farming has also stood out.

Subsequently, the crossing of different breeds of sheep gave rise to “merinization”, and their wool became very popular due to its soft texture and also its shine.

(VIEW MORE)

Le bien-être animal: un pilier fondamental production durable

L’élevage en Uruguay a été l’une des activités fondamentales dans la croissance et le développement du pays depuis sa conception, mais c’est récemment qu’on a observé un intérêt et une prise de conscience croissants pour le bien-être animal.

Le soin du bétail n’est pas seulement une question éthique, mais a également d’importantes implications économiques et environnementales. Assurer leur bien-être à la ferme contribue à améliorer la qualité des produits carnés, puisque les animaux moins stressés produisent des matières premières de meilleure qualité.

(VIEW MORE)

Animal Welfare in Uruguayan Livestock Farming

Livestock farming in Uruguay has been one of the fundamental activities in the growth and development of the country since its conception, but it is only in recent times that a growing interest and awareness about animal welfare has been observed.

Livestock care is not only an ethical issue, but also has important economic and environmental implications. Ensuring their welfare on farms contributes to improving the quality of meat products, since less stressed animals produce better quality raw materials. In addition, their welfare can influence the productivity and efficiency of the primary sector, since improving the health of animals translates into lower veterinary costs and greater profitability for livestock farmers.

(VIEW MORE)

L'importanza della lana nell'economia uruguaiana

Con l’introduzione delle pecore nelle terre uruguaiane, più di 3 secoli fa, apparvero nel Río de la Plata i primi concetti di allevamento specializzato di bestiame, favorito da terreni favorevoli, rilievi dolcemente ondulati e pascoli naturali adatti alla loro alimentazione. . Da quel momento è iniziato un processo che ha rivelato la lunga tradizione zootecnica del nostro Paese, nella quale si è distinta anche l’allevamento del bestiame.

Successivamente, l’incrocio di diverse razze di pecore diede origine alla “merinizzazione“, e la loro lana divenne molto apprezzata per la sua consistenza morbida e anche per la sua lucentezza.

(VIEW MORE)

L'importance de la laine dans l'économie uruguayenne

Avec l’introduction des moutons sur nos terres, il y a plus de 3 siècles, les premiers concepts d’élevage spécialisé sont apparus dans le Río de la Plata, encouragés par des sols favorables, un relief légèrement vallonné, ainsi que des pâturages naturels adaptés à leur alimentation. À partir de ce moment, un processus a commencé qui a révélé la longue tradition d’élevage de notre pays, dans laquelle l’élevage bovin s’est également distingué.

Par la suite, le croisement de différentes races de moutons a donné lieu à la « mérinisation », et leur laine est devenue très populaire en raison de sa texture douce et aussi de sa brillance.

(VIEW MORE)
uruguay-wools-natural

The country distinguishes itself by producing quality wools, internationally recognized for its origin and production process.

Uruguay presented the brand Uruguay Wools, a marketing tool to promote the internationalization of the sector and consolidate the country’s opportunity to become a reference in the wool industry, both regionally and globally.

Uruguay Wools synthesizes the value proposal in the claim “pure natural mystic,” which is defined by the attributes of innovation, “glocal” profile (global + local), design quality, natural origin, and clarity.

(VIEW MORE)
su

Uruguay Wools

The Uruguay Wools brand is a marketing tool to promote the internationalization of the sector and consolidate the country’s opportunity to become a reference in the wool industry, both regionally and globally.

The development of Uruguay Wools integrates brand architecture under the umbrella of the country brand and is part of the investment and export agency’s mission. The country stands out for producing wools of excellence, internationally recognized for its origin and production process.

(VIEW MORE)

The blue wool project to be tasted received the support of the Uruguayan president

The initiative will allow the players of the Uruguayan Soccer Team to wear high-quality national Merino wool suits.

With the presence of the President of the Oriental Republic of Uruguay, Luis Lacalle Pou, and the Vice President, Beatríz Argimón, the Light Blue Wool to Qatar project was presented at Expo Prado 2022, an initiative that represents an excellent opportunity to promote Uruguay as an exporter of wool -a differentiated and high-value natural product-, as well as a benchmark in fashion and sustainable design.

(VIEW MORE)

International fashion media outlet highlights qualities and sustainability of Uruguayan Wools

The Uruguayan national soccer team wore suits and berets made of the highest quality Uruguayan Merino wool in Qatar. With the “Lana Celeste a Catar” (Uruguayan wool to Qatar) project, the players became ambassadors of one of Uruguay’s flagship industries due to its sustainability and history .

Just like the Uruguayan Soccer Team, Uruguayan wool is judged against the best in the world, which is why during the Qatar 2022 World Cup the players wore suits and berets handmade with the highest quality national Merino wool.

(VIEW MORE)

History

Uruguayan wool has a long tradition. With significant contributions from its origins in England, Spain, and France, our wool became an export product from the 20th century onwards. Its virtues are appreciated in the most demanding international markets.

Building on our rich history of excellence, today, we have specific standards for animal welfare in different production systems, along with modern technologies, a favorable climate for sheep farming, and qualified producers and workers with international recognition.

history-tradition-wool-gaucho
wool

Contact Us

Send us a message and we will reply shortly.

Error: Contact form not found.